Orthodontic practices in Houston. Does AI name your business?

12 questions about orthodontics and clear aligners in Houston.

We ask them word for word, with the city written in. They are always the same, so one measurement can be compared with the next month’s.

The quick test uses the two marked questions. The full measurement uses all 12.

What we count in each answer.

• A business counts as named when the answer says its name or links to its domain.
• In the full measurement we ask three models with web search (ChatGPT, Perplexity and Claude) 12 questions, three times each: 108 answers.
• The quick test uses 2 of the 12 questions, once per model: 6 answers. It gives a first read in about 25 seconds.
• We ask Gemini without web search, so it answers from memory. We show it separately, outside the count.
• AI does not always give the same answer. That’s why every result carries a margin: what could come out if the same questions were asked again another day.

The base list: eight things to have.

It’s the same list for every sector. Where it applies, a point carries the specific detail for orthodontics and clear aligners.

1. 01

   AI can read your site

   If the crawlers from ChatGPT, Perplexity or Claude can’t get in, those models describe your sector with what they read on other sites.

2. 02

   Your site says in one paragraph what you do, where and for whom

   It’s the sentence a model copies when it has to explain what you do. If it isn’t there, the model works it out, and sometimes gets it wrong.

   Words used for this service: “orthodontist”, “braces”, “clear aligners”.

3. 03

   Structured data with your name, address, services and hours

   It’s your business card written for machines. Search engines read it as it is, without interpreting.

   schema.org type for orthodontics and clear aligners: Dentist.

4. 04

   Pages that answer the questions your customers ask (the fix publishes four, the ones with most weight)Not measured in this version

   When a model searches the web, it cites pages that answer the customer’s question. If none of them is yours, it cites someone else.

5. 05

   Your Google Business Profile lists the same services and description as your site

   If your Google profile says something different from your site, there are two versions of your business online, and a model can pick the wrong one.

   Google category for orthodontics and clear aligners: “Orthodontist”.

6. 06

   You’re in the sources the models cite for your sector and city

   Models with search build the answer from what they find in directories and review sites for your sector. If you’re not there, you’re left out of the answer.

   Yelp categories for orthodontics and clear aligners: “Orthodontists”.

7. 07

   Customers can book or get in touch without calling

   If the only way in is a phone call during office hours, whoever asks AI at eleven at night moves on to the next name.

8. 08

   Same name, address and phone number everywhereNot measured in this version

   If your name or your phone number changes from one site to another, the models can take them for two different businesses.

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